JCI is celebrating its 40th anniversary of the Santa Claus Parade in Brantford.

The parade will take place as it does every year on Nov. 29, the last Saturday of the month.

According to Jessica Collins, acting president of JCI Brantford, the main goal of the Santa Claus Parade is to kick off the festive season in the community.

“There is no feeling like the one you get when you see the looks on children’s faces as they watch the parade and wait to get a glimpse of Santa, it truly embodies what the parade is all about,” said Collins.

Entrants in the parade have the opportunity to choose any of the themes used in any previous Santa Claus Parade from its entire history. Collins says she expects to see a lot of creative ideas on display this year.

JCI has been running the Santa Claus Parade since the beginning and this year we are celebrating 40 years of Christmas.

JCI will be in charge of the float carrying Santa Claus through the parade.

“This great event couldn’t happen without all of the amazing volunteers that brave the cold year after year,” said Collins.

JCI Canada, Leadership and Training for Young Professionals is a group dedicated to creating positive changes in their communities, most known in Brantford for organizing the Santa Claus Parade each year for the past 40 years.

JCI Canada also provides training opportunities to its members not just at the local level, but also at national and international levels. “With hundreds of chapters all over the world, there are also many travelling opportunities that members can take advantage of,” said Collins.