It’s not uncommon in Hollywood for celebrities to step outside the normal parameters of fame by capitalizing on the public’s fascination with their insane antics rather than with their talent. Gary Busey’s been doing it for years and Lindsay Lohan also has a lifetime membership to the Crazy Club. But Charlie Sheen’s “winning” rapidly plummeting downward spiral just may take the cake.

The real fun began on February 24th 2011 when Sheen hit the airwaves and rambled almost incoherently on The Alex Jones Show about everything, including Chuck Lorre, the producer and creator of Two and a Half Men. He called Lorre a “turd” and accused Lorre of being jealous of him.

Almost immediately after the interview, the remaining episodes of the season were cancelled and Charlie found himself out of work. Currently, the world is waiting to see how Sheen’s lawsuit against Lorre and Warner Bros. will turn out. He claims he was wrongfully terminated from the hit CBS show and is asking for $100 million in compensation.

And although the million-dollar battle is one to watch, his personal life has been the primary topic of conversation at media outlets and water coolers around the globe. Sheen has been incredibly outspoken regarding his drug use (or what he claims to be his lack of drug use) and his relationship with the goddesses in Sober Valley Lodge. The goddesses are Charlie’s new girlfriends—one a former nanny and the other a porn star.

So other than two girlfriends and a pending lawsuit, what else does this winner have? A Twitter account, of course! On March 1st, he created the account @charliesheen and by March 2nd, he broke a Twitter record by being the fastest to reach a million followers. He’s now sitting at around 2.7 million followers and there are rumours he may start getting paid for his tweets.

With social media as his new best friend, Sheen’s popularity is soaring and much of that can be attributed to the countless quotes he’s provided his fans. His website, charliesheen.com, is now selling shirts with infamous slogans like “I’m an FA-18, Bro” and “I’m on a drug. It’s called Charlie Sheen.” The latter statement is questionable.

At some point, the media storm currently raging around Sheen will dissipate. But for now, Sheen seems content with the attention and is quoted as saying “I’m tired of pretending I’m not a total bitchin’ rock star from Mars.” Winning?

Quotes:
“I was banging 7 gram rocks. Because that’s how I roll. I have one speed. I have one gear: Go”
“I’m tired of pretending I’m not a total bitchin’ rock star from Mars”
“I am on a drug. It’s called Charlie Sheen”
“I have a different constitution, a different brain, a different heart. I got tiger blood man.”