Brantford’s downtown is home to a wide variety of shops and small businesses. These businesses define Brantford, but what defines the businesses? This is the inspiration behind “Clerks”; getting to know those who know us so well. From our shoe size to our favourite item on the menu, these business owners make us feel more like family than customers. With that being said, let us shine the spotlight on Adam Rizzotto of the Love Shop.

How long has the Love Shop been in Brantford?

This is actually the second location we’ve had in Brantford. We used to have a location on Charing Cross Street. In total the Love Shop has been active in Brantford for about 10 years now.

How’s the student demographic?

The student demographic is upwards of 15 per cent. A lot of them don’t know that they have student discounts, but we can tell that they are younger so we will ask if they have student cards. So there’s probably more than we even realize that are coming through here.

What’s the craziest story you have from working here?

Just a couple weeks ago I had a guy down (in the basement) with his girlfriend and the whole time he was walking around he had his dick out. He then goes in front of the camera and starts smiling and wagging it around. Then they went around the corner, they started making out for a bit, he pulled out her breast and starts licking it up. The whole time I’m upstairs laughing my ass off, looking at the camera thinking, ‘thank God there’s no one down there.’

What’s the most popular item in the store?

That’s really tricky with this location in particular because we sell a little bit of everything. It depends on price range too. Overall, our most popular item with customer satisfaction is our PalmPower. It’s a really heavy duty vibrator; a wand-type vibrator. If that can’t get her off, absolutely nothing will. There’s a medical issue at that point. That’s mainly for couples and women.

What are some of the trends that you’ve noticed while working in Brantford?

Brantford in particular is big on fetishes and the more the merrier. Even as far as the movies go, it’s all about the orgy and bi-sexual is really big in Brantford as well. Compared to other locations where it’s mainly been anal or lesbian. I see different patterns, depending on which city I’m working in.

Valentine’s Day is coming up, what is the Love Shop doing to celebrate?

All of the We-Vibe products are 20 per cent off, usually we can’t discount those at all. We’re going to be having Valentine’s Day gift bags. We’re about to paint the wall upstairs red to get a fresh coat in and just in time for Valentine’s Day. Discounts on lingerie will be happening. Ask us if we can discount stuff and we’ll tell you what we can do. We don’t often advertise the discounts so it’s always good to ask.

At The Sputnik we like to promote safe sex. What’s the best condom on the market these days?

Best condom on the market right now is the Hex condom by Lelo. Lelo is a premium vibrator line which is Swedish made. They literally have little hexagons throughout the entire thing. So say if a hole is poked anywhere on it, the whole condom is not going to rip apart. The condom fits perfectly to a penis, it contours exactly how it should, whereas other condoms can feel a little too snug sometimes. The Hex condoms allow to completely contour and avoids any possibility of ripping. So Hex condoms are the best condoms on the market right now.

How have dating apps like Tinder affected the shop?

I would say that they’ve helped because people are meeting more of a variety of people than they would have in the past. Every once and awhile you end up hooking up with someone that might be a little more freaky. We get a lot of people that are on their third or fourth dates and they’re already here in the Love Shop buying stuff because one or the other already wants to play around with toys. So the apps help a lot.

How do you feel about virtual reality porn? Do you see the Love Shop carrying it in the future?

To an extent, it’s been on the market longer than people actually think it has. I’ve got some fairly older movies that to an extent are virtual reality; you can control the scenarios that are happening within the movies. As far as virtual reality goes, if the price point is right it’s something that we would end up carrying. We’ll also want to make sure that they’ve fixed all their little issues. As with all new toys they come out and they want them on the market way too fast and there tends to be a lot of issues. Plus they are expensive. So if the price point is right and the technology’s there for it, it’s something we’ll be carrying in the future. Already a lot of our toys are app controlled. People are looking for more technologically advanced toys.

Where do you see the future of the adult entertainment industry going?

Definitely more integrated with technology. App-based is the new biggest thing. A lot of our toys are exclusively app-based. You cannot control it any way other than through an app. Plus lots of people are liking the whole wireless factor of the toys. They can go out to a dinner, to a movie (particularly the Fifty Shades of Grey movies, that when we sell a lot of wireless toys). Wireless, app-based and things based on Bluetooth are big sellers right now. And by the looks of it, that’s where it’s going to keep going. Also, people are getting into much more quality toys. The cheap toys don’t really fly these days like they used to. People are looking for things that are well built and if it’s app-controlled or anything wireless, people are all over that.

Photos courtesy of Mike Rykov/The Sputnik

About The Author

Since the beginning of time there’s been art. Since 1994, there’s been Matt Burley. And since 2015, Matt’s been writing about it. Matt’s the Arts and Culture editor at the Sputnik and has been loving it. When he’s not cranking out articles or reviews for the Sputnik, you can probably find him at the plaza or at the other end of the beer pong table.

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